Milestone celebrations require scenic environments that can communicate heritage, achievement and identity through both visual impact and visitor interaction. For the ADNOC Jubilee Festival at ADNOC HQ from 26–28 November 2021, Evolution Scenic delivered a series of custom scenic installations created to celebrate 50 years of ADNOC’s achievements and innovation.

The project combined large-scale branded features, interactive elements, technical flooring and heavy-duty structural fabrication. Key installations included the ADNOC 50 Faces gallery stands, a main stage platform, giant hashtag signage, a pledge booth and custom branded backdrops. CNC and laser cutting were used throughout the fabrication process to achieve the precision required by the design.

The Challenge

The festival required multiple scenic elements to express the significance of ADNOC’s 50th anniversary while also functioning safely within a live public event environment.

Several elements combined decorative treatment with technical or structural requirements. The 50 Faces gallery stands had to achieve a highly specific form, while the main stage needed to support repeated use and provide safe ramp access.

The 336m² technical flooring system also required structural planning to ensure stability and even load distribution across the gallery environment.

The project therefore demanded close coordination between design interpretation, detailed fabrication, structural support and installation, all within a tight production programme.

The Solution

Evolution Scenic translated the detailed design concepts into a coordinated package of scenic and structural installations.

The ADNOC 50 Faces gallery stands were fabricated in the shape of the number “50,” using technical PVC flooring and reflective vinyl to reinforce the anniversary theme and create a strong visual focal point.

A heavy-duty main stage platform was constructed with PVC flooring and custom ramp access, providing a functional central area for the festival programme.

A large freestanding hashtag installation was also fabricated as both a visual landmark and an interactive photo feature.

The pledge booth introduced a participatory element, giving attendees a dedicated space to engage with the celebration and contribute their own messages.

Custom backdrops and branded scenic elements were produced across the wider event environment to maintain consistency in the overall visual identity.

Advanced CNC and laser cutting were used throughout the fabrication process to achieve accurate profiles and repeatable components. The 336m² technical flooring system was supported by metal tube gallery frames, with calculations and planning carried out to ensure structural stability and even load distribution.

Delivery Highlights

• Scenic production for the ADNOC Jubilee Festival.

• Event held at ADNOC HQ.

• Event dates: 26–28 November 2021.

• Celebration of ADNOC’s 50th anniversary.

• ADNOC 50 Faces gallery stands.

• Gallery structures formed in the shape of the number “50.”

• Technical PVC flooring.

• Reflective vinyl finishes.

• Heavy-duty main stage platform.

• Custom ramp access.

• Giant freestanding hashtag signage.

• Interactive pledge booth.

• Custom event backdrops.

• Branded scenic elements.

• CNC fabrication.

• Laser cutting.

• 336m² technical flooring system.

• Metal tube gallery frame supports.

• Structural planning for stability and load distribution.

• Fast-track fabrication and installation.

Outcome

The completed ADNOC Jubilee Festival environment combined large-scale visual features with interactive and functional scenic elements to create a cohesive 50th anniversary celebration.

The 50 Faces gallery, main stage, hashtag installation and pledge booth each contributed a distinct role within the visitor experience, while the branded backdrops and reflective finishes maintained a consistent anniversary identity.

The project demonstrates Evolution Scenic’s ability to deliver precision-led event fabrication where decorative form, structural performance, interactive features and technical flooring all need to be developed as part of one coordinated scenic package.

Structural Calculations Explained

Structural calculations often sit quietly behind the scenes of scenic projects. Clients, agencies and visitors rarely see them, yet they can influence almost every significant decision made during design, fabrication and installation.

Many scenic structures appear relatively straightforward once complete. A feature wall may seem to be a simple vertical surface. A stage set may look like a collection of decorative forms, while a parade float might appear to be a lightweight scenic composition fixed to a vehicle.

Behind the finished surfaces, however, engineers, designers and fabrication teams are often resolving a far more complex set of questions. They must determine how the structure will carry its own weight, how it will respond to people, equipment and environmental forces, and how it can be transported, assembled and operated safely.

Structural calculations are therefore not simply documents produced to prove that something will remain standing. They are practical tools that help turn ambitious creative ideas into safe, efficient and buildable scenic structures.

Understanding How Forces Move Through a Structure

One of the most important principles in structural engineering is the load path. A load path describes how force travels through a structure until it reaches a stable supporting point, such as the floor, a foundation, a vehicle chassis or an approved venue connection.

For example, the weight of a large scenic feature may pass through its decorative skin into a secondary framework, then into a primary steel structure and finally down through base plates into the floor. Every connection along that route must be capable of transferring the required force safely.

This can become particularly important in scenic fabrication, where the visible shape of a structure may not follow conventional architectural forms. Curved walls, cantilevered features, suspended elements and oversized sculptural components can create unusual load paths that require careful analysis.

A structure may appear substantial from the outside while relying on a relatively lightweight internal framework. Alternatively, an apparently simple scenic wall may require significant concealed steelwork because of its height, shape or exposure to wind.

Understanding the load path early allows the engineering and fabrication teams to identify where reinforcement is genuinely required, rather than simply adding unnecessary material throughout the structure.

Dead Loads and the Weight of the Build

Dead load is the permanent weight of the structure itself. In scenic construction, this may include structural steel, timber framing, plywood, aluminium, CNC-machined components, scenic finishes, LED screens, lighting equipment, graphics, cladding and any permanently attached mechanical elements.

Dead loads can accumulate quickly. A decorative finish that appears relatively light across a small sample can add considerable weight when applied over hundreds of square metres. Screens, suspended lighting features and specialist cladding systems may also introduce concentrated loads that must be allowed for within the supporting framework.

Managing dead load is especially important for temporary structures because weight affects more than structural performance. It also influences transport, lifting operations, installation labour, vehicle capacity and the speed at which the structure can be assembled.

Reducing weight does not necessarily mean reducing strength. A well-developed design may use aluminium instead of steel in selected areas, hollow fabricated sections instead of solid forms, or CNC-cut ribs to create volume without excessive mass.

Structural calculations help the team understand where weight can be removed safely and where additional material is essential.

Live Loads and Public Interaction

Live loads are forces that may change during the use of a structure. These can include people, movable equipment, performers, furniture, temporary displays, stored materials and operational loads introduced during maintenance or installation.

For a scenic stage, live loads may come from performers, stage equipment, scenic props, cameras or mobile platforms. An exhibition pavilion may need to support visitors leaning against counters, interacting with displays or gathering within particular areas.

Public-facing scenic structures require particular care because people do not always interact with them in the way originally intended. Visitors may lean against walls, sit on plinths, climb onto low-level features or gather around popular installations.

Structural calculations allow these possibilities to be considered in advance. They help the project team determine suitable safety factors, connection details and reinforcement requirements without compromising the visual design.

This is particularly important when a scenic element looks solid or architectural. Its appearance can encourage people to treat it as a permanent structure, even when it has been designed as a temporary installation.

Wind Loading and Large Scenic Surfaces

Wind loading is one of the most influential considerations for outdoor scenic structures.

A large flat surface can behave like a sail, creating significant pressure on the supporting structure, connections and foundations. The taller and wider the surface becomes, the greater the potential force.

Wind does not only affect outdoor installations. It may also influence entrance features, structures positioned near open venue doors or temporary builds exposed during installation before the final enclosure is complete.

Parade floats present a particularly interesting example. A scenic element mounted on a moving vehicle may experience both natural wind and airflow created by the vehicle’s movement. Large decorative panels, elevated figures and lightweight cladding must therefore be designed to resist uplift, vibration and repeated movement.

Where possible, engineers and fabricators may reduce wind pressure by introducing openings, perforations or controlled airflow through the scenic form. In other cases, additional ballast, wider bases, structural outriggers or ground anchors may be required.

These decisions must be coordinated carefully with the visual concept. The aim is not to simplify the design unnecessarily, but to develop a safe structural solution that remains faithful to the creative intent.

Dynamic Loading and Moving Structures

Dynamic loads occur when forces change over time. Unlike a static load, which remains relatively constant, a dynamic load may be created by movement, acceleration, braking, vibration, impact or repeated operation.

Parade floats are a clear example. Their scenic structures must respond to cornering, changes in speed, uneven road surfaces and vibration from the vehicle platform. A component that performs well while stationary may behave very differently once the float begins moving.

Dynamic loading can also affect automated stage elements, rotating platforms, moving scenery and suspended features. Repeated movement may gradually loosen fixings or place stress on joints if the connections have not been designed appropriately.

Structural reviews for moving scenic structures therefore consider more than maximum weight. They assess how forces are introduced, how frequently the structure will move and how the build can be inspected throughout rehearsals and operation. Fabrication tolerances, locking systems, connection details and access for maintenance all become part of the engineering strategy.

Temporary and Permanent Structures

Temporary scenic structures are sometimes assumed to require less engineering than permanent construction. In practice, they can introduce a different set of challenges.

A temporary structure must often be assembled quickly, used intensively and dismantled within a short period. It may need to be installed without permanent foundations, transported in modular sections and adapted to venue restrictions.

Connections must therefore be strong but also practical to assemble. Components may need to fit within transport limits, pass through loading doors and be lifted using equipment available on site.

Temporary structures can also experience unusual conditions during installation. A tall feature wall may be stable once fully connected, but vulnerable while only partially assembled. The installation sequence must therefore be considered as part of the structural methodology.

Permanent structures may be designed for long-term environmental exposure, fatigue, maintenance and durability. Temporary structures, by contrast, require careful attention to repeated assembly, transportation damage and operational handling.

Neither approach is inherently simpler. The engineering strategy must reflect how the structure will actually be fabricated, transported, installed, used and removed.

Structural Calculations in Scenic Stages and Feature Structures

Large scenic stages often combine several structural systems within a single design. A stage may include primary steel frames, raised platforms, suspended scenic elements, LED screens, decorative façades, access stairs and technical equipment. Each system may introduce different loads and connection requirements.

Large feature structures present similar challenges. Their sculptural geometry may hide complex internal frameworks that must support cladding, lighting and secondary scenic finishes while remaining accessible for fabrication and installation.

Early structural coordination helps prevent situations where scenic finishes conflict with structural members or where critical connections become impossible to access on site.

It also allows the fabrication team to design modular sections around transport and lifting requirements. Rather than engineering the structure as one continuous object, the build can be divided into manageable units with clearly defined connection points.

This often produces a safer and more efficient installation without changing the finished appearance.

Exhibition Pavilions and Temporary Architecture

Exhibition pavilions can look architectural, but they are usually designed and fabricated within compressed programmes and strict venue conditions.

Structural calculations may need to consider tall walls, overhead features, suspended signage, integrated screens, hospitality spaces and areas of concentrated visitor movement.

Venue regulations can also influence the engineering approach. Floor loading limits, restricted fixing points, fire safety requirements and maximum build heights may all affect the structural design.

Because exhibition builds are temporary, the supporting structure is often concealed within joinery, cladding and graphic finishes. The challenge is to create sufficient structural strength without making the pavilion unnecessarily heavy or difficult to install.

Well-coordinated calculations allow the engineering solution to support the visual design rather than compete with it.

Engineering Approvals and Documentation

Structural calculations often form part of the approval process for venues, local authorities, event organisers and health and safety teams.

Depending on the project, the required documentation may include calculation reports, structural drawings, connection details, material specifications, foundation or ballast information and installation methodology.

For complex public structures, the engineering package may also require independent review or approval by a licensed structural engineer.

The approval process works best when engineering is introduced early. Attempting to calculate a fully developed design at the end of the process can lead to major revisions, particularly if the structure has not allowed space for bracing, connections or suitable foundations.

Early collaboration between creative designers, structural engineers and scenic fabricators helps identify these issues before they affect programme, cost or visual quality.

Structural Engineering as Part of Scenic Fabrication

For scenic fabricators, structural calculations are rarely treated as an isolated engineering exercise. They form part of a wider process that combines creative development, material knowledge, fabrication methodology, logistics planning and operational experience.

A calculation may confirm that a steel frame is strong enough, but the fabrication team must still determine whether it can be manufactured efficiently, transported within the available vehicle limits and assembled safely within the installation programme.

Similarly, a theoretically sound connection may need to be adjusted because it is inaccessible once the scenic finish is installed. A support system may require modification because the venue does not permit floor fixings, or because the structure must be dismantled and reused.

The strongest engineering solutions are therefore developed through collaboration. Structural performance, fabrication practicality and visual quality must be considered together.

Protecting Public Safety Without Restricting Creativity

Public safety is the central purpose behind structural calculations, but safety and creativity should not be viewed as opposing forces. Good engineering does not simply remove risk by making every structure heavier or more conservative. It identifies where the real risks are, then develops focused solutions that allow the creative concept to be delivered responsibly.

This may involve refining proportions, redistributing weight, improving the load path, introducing concealed bracing or selecting a more appropriate material. In some cases, a small adjustment made during technical development can prevent a much larger compromise later in the project.

At Evolution Scenic, structural calculations are understood as part of the creative realisation process. They provide the technical confidence required to fabricate ambitious stages, exhibition pavilions, parade floats and large-scale scenic structures safely.

The calculations may remain hidden once the installation is complete, but their influence can be seen in every element that fits together correctly, travels safely, installs efficiently and performs as intended.

How Scenic Concepts Become Buildable Reality

The earliest stages of a scenic project can appear deceptively simple. A concept visual may communicate a striking structure, sculptural environment or ambitious architectural feature through only a handful of carefully rendered images. The proportions look resolved, the surfaces are clean and the finished environment can appear almost ready to manufacture. In reality, approval of the concept is often the point at which the most technically demanding work begins.

The visual now has to become a physical structure capable of being engineered, fabricated, finished, transported and installed within real project conditions. Every visible surface needs an appropriate substrate. Every large form requires an internal structure. Joints, connections, supports, lifting points and access requirements all need to be resolved, while the completed components must remain practical to manufacture using real workshop processes.

At Evolution Scenic, technical development forms the bridge between creative intent and physical production. The objective is not simply to reproduce what appears in a render, but to understand how that appearance can be achieved through materials, engineering, fabrication and installation. A successful scenic structure is one in which the visible design and the construction behind it have been developed together from the beginning.

From Creative Intent to Technical Information

Many initial concepts are developed without detailed consideration for structural performance, material limitations, transport restrictions or installation methodology. This is entirely normal. Early visuals are intended to communicate scale, atmosphere, proportion and overall design intent rather than provide a complete manufacturing solution.

The role of the scenic development team is not to reduce the ambition of the concept. It is to understand what the designer is trying to achieve and then identify the most practical way to deliver it.

This requires careful interpretation. A curved feature wall shown as a continuous surface may need to be divided into CNC-machined ribs, plywood skins and transportable modules. A suspended sculptural feature may require an internal aluminium frame, engineered lifting points and carefully coordinated connection details. A large branded portal may appear monolithic in the visual but need to be broken into sections that can pass through venue access doors and be assembled efficiently on site. The appearance remains consistent, but the internal logic of the structure changes considerably.

Technical Review and Buildability Assessment

Technical development usually begins with a detailed review of the available information. Concept visuals, drawings, venue plans, specifications and client requirements are assessed together to identify potential fabrication and installation challenges.

The scenic team will typically review:

·       Overall dimensions and clearances

·       Structural loading requirements

·       Venue access and loading routes

·       Floor loading limitations

·       Suspension and rigging restrictions

·       Fire-performance requirements

·       Environmental conditions

·       Installation and dismantling periods

·       Transport dimensions

·       Interfaces with lighting, graphics and audiovisual systems

A buildability assessment then considers whether the proposed form can be produced using available materials, machinery and workshop processes.

This does not simply answer whether something can be built. Almost anything can be fabricated with enough time and budget. The more useful question is whether it can be built efficiently, safely and in a way that suits the project programme.

For example, a complex freeform surface may be achievable through CNC machining, traditional scenic carpentry, fibreglass moulding or a combination of techniques. Each approach will produce different results in terms of cost, weight, strength, finish quality and production time.

The correct solution depends on the priorities of the project.

Developing the Construction Methodology

Once the overall form has been understood, the scenic team begins defining how the structure will be assembled. This stage often involves breaking the concept into primary structure, secondary framing, surface materials, decorative finishes and removable components. The sequence of fabrication is also considered, particularly where different departments must work on the same element.

A scenic structure may pass through several workshop processes. Steel frames may be fabricated first, followed by timber infill, CNC-machined cladding, scenic finishing, graphics and final assembly. Lighting channels, cable routes, access panels and service points may need to be incorporated before surfaces are closed.

Poor sequencing can create unnecessary rework. A graphic panel may become difficult to install if the supporting frame is completed too early. A lighting component may become inaccessible once cladding is fixed. A decorative finish may be damaged if heavy mechanical work continues nearby. Technical planning helps prevent these issues by establishing a logical build methodology before fabrication starts.

Material Selection

Material selection is one of the most influential parts of scenic development. Timber, steel, aluminium, composites, fabrics, plastics, foams and specialist scenic coatings all offer different advantages. The correct choice depends on the required strength, finish, weight, lifespan, installation method and budget.

Steel is often used where high structural strength or long unsupported spans are required. It can provide a reliable framework for large scenic structures, entrance features and elevated platforms. However, it also adds weight and may require lifting equipment or larger transport vehicles.

Aluminium can offer a lighter alternative, particularly where repeated handling, modularity or suspended structures are involved. It is easier to transport but may require more specialised fabrication and connection detailing.

Timber remains one of the most adaptable materials in scenic construction. It can be cut, shaped, laminated, CNC-machined and finished in many different ways. Scenic carpentry is particularly effective for walls, curved forms, platforms, decorative elements and lightweight modular structures.

Composite panels and specialist sheet materials can help reduce weight while maintaining stiffness. Foams and lightweight modelling materials are often used for complex sculptural features, although they must be carefully detailed to achieve suitable durability and fire performance.

Material decisions also influence the final scenic finish. A surface intended to resemble stone, concrete, metal or timber may use a completely different substrate beneath the visible coating. The finish provides the appearance, while the internal construction provides the required performance.

Engineering Reviews

Engineering reviews frequently run alongside design development rather than taking place only after the design is complete. Structural calculations, load paths, connection details, support systems and fixing methods are examined as the concept evolves. This allows potential problems to be resolved before production drawings are issued.

A large scenic wall, for example, must be checked for overturning, lateral stability and connection strength. A suspended feature must be reviewed for self-weight, dynamic loading and rigging capacity. A platform may require checks for live loads, deflection and edge protection.

The visible structure is only one part of the problem. Engineers must also understand how forces move through the structure and into the supporting floor, roof system, ballast arrangement or temporary subframe. Temporary structures often require a different mindset from permanent construction. They must be strong enough to perform safely, but they must also be assembled quickly, dismantled efficiently and transported without unnecessary complexity.

The strongest solution is not always the best solution. A scenic structure can become unnecessarily heavy, difficult to install and expensive to transport if engineering is approached without considering the temporary nature of the build. The most effective engineering solutions balance safety, fabrication efficiency, installation speed and visual intent.

Technical Drawings and Production Information

Once the build methodology has been agreed, detailed production information can be prepared.

Technical drawings translate the visual concept into dimensions, components and fabrication instructions. Depending on the project, this may include:

·       General arrangement drawings

·       Setting-out drawings

·       Steel fabrication details

·       Scenic carpentry drawings

·       CNC cutting files

·       Connection details

·       Assembly diagrams

·       Graphic artwork locations

·       Lighting and audiovisual coordination

·       Installation sequencing

·       Numbered component layouts

These drawings must provide enough information for workshop teams to manufacture accurately while remaining clear enough for site teams to assemble the structure under time pressure.

Production drawings are often supported by physical prototypes, sample panels or test assemblies. A curved junction may be mocked up to confirm the geometry. A scenic finish may be tested under show lighting. A connection may be trialled to check whether it can be installed using the available tools and access.

These tests reduce uncertainty and allow problems to be solved before full-scale production begins.

Collaboration With Agencies and Designers

Successful scenic development depends on clear collaboration between creative teams, technical designers, engineers, fabricators and installation crews.

The scenic team must protect the original design intent while communicating the practical implications of different decisions. This is not achieved by simply rejecting difficult ideas. It requires proposing workable alternatives.

If a structure is too large to transport in one piece, it may be divided into concealed modules. If a finish is too fragile for repeated handling, a more durable scenic coating may be developed. If a proposed material creates excessive weight, a lightweight substrate may be used without changing the final appearance.

The most productive conversations focus on solutions.

Early collaboration is particularly valuable. When fabricators and engineers become involved before the design is fully fixed, they can help shape the project around real manufacturing processes. This often improves quality while reducing unnecessary cost, weight and complexity.

Late technical changes are usually more disruptive. Once graphics, lighting, finishes and production schedules have been confirmed, even a small structural adjustment can affect several other workstreams.

Designing for Transport and Installation

A scenic structure is not complete when it leaves the workshop. It must still reach the venue and be installed safely.

Transport requirements influence module sizes, packaging, lifting points and component protection. Large assemblies may need to fit within standard trucks or shipping containers. Delicate scenic finishes may require custom crates, padded supports or removable protective layers.

Venue conditions also play a major role. Limited loading access, narrow corridors, low ceiling heights and restricted working hours can all affect the installation strategy.

A structure that is easy to assemble in an open workshop may be much harder to install inside a finished venue. Technical development must therefore consider the actual site conditions from the beginning.

Connections should be accessible. Modules should be clearly labelled. Lifting points should be positioned correctly. The installation sequence should avoid trapping components or blocking access for other trades.

Where possible, complex structures are pre-assembled in the workshop before delivery. This allows the team to check alignment, finish quality and connection accuracy while there is still time to make adjustments.

Hundreds of Practical Decisions

Successful scenic projects rarely depend on a single brilliant idea. More often, they depend on hundreds of practical decisions made throughout design development, engineering and fabrication.

A joint is moved to improve transport efficiency. A steel frame is replaced with aluminium to reduce weight. A surface is divided into CNC-produced sections to improve accuracy. A removable panel is added for cable access. A hidden bracket is redesigned so it can be installed quickly on site.

Individually, these decisions may appear minor. Together, they determine whether the final structure is safe, accurate, efficient and visually convincing.

At Evolution Scenic, this process sits at the centre of scenic fabrication. Concepts are developed through technical drawings, engineering coordination, material testing, workshop knowledge and installation planning.

The objective is not simply to reproduce an image. It is to understand the idea behind it, solve the practical challenges and develop a construction system that can deliver the intended result in the real world.

That is how scenic concepts become buildable reality.

Campaign environments need to communicate purpose clearly while also giving visitors reasons to stop, engage and interact. For the UAE Food Bank Campaign in Dubai, delivered in partnership with Madinat Jumeirah LLC, Evolution Scenic created a custom stand designed around sustainability, community engagement and strong visual identity.

The installation combined illuminated flooring, feature walls, integrated screens, a polycarbonate roof structure, interactive digital elements, etched glass branding and suspended signage. Together, these components created a cohesive campaign environment that balanced functionality, visibility and visitor engagement.

The Challenge

The stand needed to represent the objectives of the UAE Food Bank Campaign within a compact but visually impactful environment.

The design had to support digital content, public interaction, ceremonial activity and campaign branding while maintaining a clean and coherent overall appearance.

Multiple materials and technologies also needed to be integrated into the stand, including vinyl flooring, LED lighting, digital screens, polycarbonate, glass panels and interactive touchpoints.

The challenge was therefore to bring these elements together as one coordinated scenic installation rather than allowing each component to operate independently.

The Solution

Evolution Scenic developed a bespoke stand combining architectural scenic features, digital integration and branded detailing.

Durable vinyl flooring was installed with integrated lighting effects to create a stronger visual base for the stand.

A triangular-themed feature wall was designed and fabricated with LED lighting, built-in screens and prominent branding. A separate central wall incorporated a large LED screen, providing a focal point for dynamic digital content.

Overhead, a polycarbonate roof structure was installed with a suspended central logo, creating a strong visual identifier and helping define the stand within the surrounding event environment.

An interactive iPad stand was also developed to support guest engagement and ceremonial use.

To reinforce the campaign identity, glass panels were etched with the Mohammed Bin Rashid Al Maktoum logo, while illuminated signage added further branded visibility across the installation.

By combining scenic fabrication with digital and interactive elements, the stand provided both a strong visual presence and practical tools for engagement.

Delivery Highlights

• Custom campaign stand for the UAE Food Bank.

• Partnership with Madinat Jumeirah LLC.

• Durable vinyl flooring.

• Integrated floor lighting effects.

• Triangular-themed feature wall.

• Integrated LED lighting.

• Built-in digital screens.

• Central wall with large LED screen.

• Polycarbonate roof structure.

• Suspended central logo.

• Touch-enabled iPad stand.

• Interactive guest engagement feature.

• Ceremonial-use installation.

• Etched glass branding panels.

• Mohammed Bin Rashid Al Maktoum logo integration.

• Illuminated signage.

• Scenic fabrication and installation.

Outcome

The completed Food Bank Campaign stand created a clear and engaging environment that combined campaign messaging with interactive and digital content.

Illuminated flooring, large-format screens and branded feature walls established a strong visual identity, while the iPad station introduced a direct point of visitor participation.

The suspended logo, etched glass panels and illuminated signage reinforced the campaign branding throughout the stand.

The project demonstrates Evolution Scenic’s ability to deliver campaign environments where scenic fabrication, digital technology, branding and interactive engagement need to work together within one coordinated installation.

Project Ecosystem

Evolution Scenic – Scenic fabrication, flooring, feature walls, LED integration, screen integration, polycarbonate roof structure, interactive iPad installation, etched glass branding, illuminated signage, delivery and installation.

Exhibition stands need to combine brand visibility with practical functionality, giving visitors a clear and engaging environment while supporting the operational needs of the exhibitor. For the Saudi Event Show 2024 in Riyadh, Evolution Scenic was commissioned by THA to design, fabricate and install a bespoke exhibition stand built around clean architectural lines, integrated branding and functional display elements.

The stand incorporated custom wooden slat walls, TV screens, raised flooring, structural pillars with LED lightboxes, concealed storage, illuminated branding panels and carefully arranged furniture. Together, these elements created a professional and cohesive environment designed to support visitor engagement while maintaining a polished visual identity.

The Challenge

The stand needed to achieve a strong visual presence within the wider exhibition while remaining practical for day-to-day use throughout the show.

Branding, digital content and display features had to be integrated cleanly into the structure rather than applied as separate elements. At the same time, the stand required concealed storage and comfortable furniture without allowing these functional requirements to compromise the overall appearance.

The challenge was therefore to balance visual impact, brand communication, visitor comfort and operational practicality within one compact exhibition environment.

The Solution

Evolution Scenic developed the stand as a coordinated package of scenic fabrication, lighting integration and spatial planning.

Custom wooden slat walls and backdrops were fabricated as primary architectural features, with integrated TV screens and branded panels incorporated directly into the structures.

A raised platform was installed to define the stand footprint and provide a clean, durable floor finish across the environment.

Structural pillars were designed with integrated LED lightboxes to increase brand visibility while also incorporating concealed storage, allowing practical requirements to be absorbed into the scenic architecture.

Additional LED-backlit branding panels were installed throughout the stand to create clear and illuminated brand messaging.

Furniture was sourced through rental and arranged to complement the layout, providing comfortable meeting and engagement areas without disrupting circulation or the visual balance of the stand.

Delivery Highlights

• Bespoke THA exhibition stand for Saudi Event Show 2024.

• Stand design, fabrication and installation.

• Custom wooden slat walls.

• Branded scenic backdrops.

• Integrated TV screens.

• Raised exhibition platform.

• Structural display pillars.

• Integrated LED lightboxes.

• Concealed storage within scenic structures.

• LED-backlit branding panels.

• Illuminated brand messaging.

• Furniture rental coordination.

• Visitor seating and engagement areas.

• Functional stand layout planning.

• High-quality scenic finishes.

• Delivery and installation in Riyadh.

Outcome

The completed THA stand created a clear and professional exhibition presence at the Saudi Event Show 2024.

The wooden slat walls, integrated screens and illuminated branding established a strong visual identity, while concealed storage, furniture and the raised platform supported the practical requirements of the stand throughout the event.

The project demonstrates Evolution Scenic’s ability to deliver compact exhibition environments where branding, digital integration, storage, furniture and scenic fabrication need to work together as part of one coordinated design.

Project Ecosystem

Evolution Scenic – Exhibition stand design, scenic fabrication, wooden slat walls, TV integration, raised platform, structural pillars, LED lightboxes, concealed storage, illuminated branding, furniture coordination, delivery and installation.

Corporate innovation events require environments that can support presentations, exhibitions and brand communication within one cohesive visual framework. For the AD Port Group Innovation event in Abu Dhabi, Evolution Scenic delivered a coordinated package of scenic fabrication and branded installations designed to balance functionality with strong visual presentation.

The scope included custom exhibition booths, a central main stage, a branded welcome wall, illuminated lightboxes, modular branding panels, boat cladding and bleacher covers. Together, these elements created a polished event environment that supported both content delivery and audience engagement.

The Challenge

The event required several different scenic and exhibition functions to operate within one consistent branded environment.

Exhibition booths needed to provide professional presentation spaces, while the main stage had to support key presentations and discussions. Additional branding features were required at arrival points and throughout the venue to maintain a clear event identity.

Existing elements such as the boat and bleacher seating also needed to be visually integrated into the wider event environment, requiring bespoke cladding and cover solutions rather than leaving them visually disconnected from the rest of the space.

The Solution

Evolution Scenic designed and fabricated a series of custom exhibition booths tailored to the event layout and presentation requirements.

A central main stage was constructed with premium scenic finishes to provide a strong focal point for presentations, discussions and programmed content.

At the entrance, a branded welcome wall was fabricated to establish a clear arrival moment and reinforce the identity of the event from the outset.

Illuminated lightbox panels were installed throughout the environment to increase brand visibility and create stronger visual focal points.

Modular branding panels were also supplied, providing a flexible solution for event messaging and content changes across different areas.

Custom boat cladding was produced to visually integrate the vessel into the wider event setting, while bespoke bleacher covers were added to refine the appearance of the seating areas and maintain consistency across the venue.

Delivery Highlights

• Scenic fabrication for the AD Port Group Innovation event.

• Custom exhibition booths.

• Central main stage.

• Premium scenic stage finishes.

• Branded welcome wall.

• Illuminated lightbox displays.

• Modular branding panels.

• Flexible event messaging solutions.

• Custom boat cladding.

• Bespoke bleacher covers.

• Multi-zone branding integration.

• Exhibition and presentation environments.

• Delivery and installation.

Outcome

The completed AD Port Group Innovation environment combined exhibition functionality, presentation spaces and branded scenic elements within one coordinated event setting.

The custom booths provided structured areas for exhibition content, while the main stage supported the core presentation programme. Lightboxes, modular panels and the welcome wall reinforced the event identity throughout the venue, while the boat cladding and bleacher covers helped integrate existing site elements into the overall design.

The project demonstrates Evolution Scenic’s ability to deliver corporate innovation environments where exhibition fabrication, staging, branding and venue integration need to work together as part of a single visual system.

Project Ecosystem

Evolution Scenic – Exhibition booth fabrication, main stage construction, branded welcome wall, lightboxes, modular branding panels, boat cladding, bleacher covers, delivery and installation.