Hospitality interiors need to balance atmosphere, customer comfort and operational practicality while maintaining a strong connection to the brand. For Pedjas Kraft Coffee Shop in Dubai, Evolution Scenic delivered a comprehensive interior fit-out designed to create a warm, distinctive and functional environment.

The project combined custom joinery, bespoke furniture, decorative finishes, accent lighting and carefully selected materials to transform the coffee shop into a cohesive customer-facing space. Each element was developed to support both the visual identity of the brand and the practical requirements of day-to-day operation.

The Challenge

The coffee shop required a complete fit-out capable of creating a clear brand identity while making efficient use of the available interior space.

The environment needed to accommodate functional requirements such as counters, storage, shelving and display areas without compromising the overall customer experience. At the same time, the finished space needed to feel comfortable, inviting and visually distinctive.

Material selection, furniture, lighting and decorative treatments therefore had to work together as part of one coordinated interior rather than as separate elements.

The Solution

Evolution Scenic delivered a tailored fit-out package incorporating custom joinery, bespoke furniture and decorative interior treatments.

Display cabinets, counters and shelving were designed and installed to improve space utilisation while maintaining a consistent visual language throughout the coffee shop. These elements provided the practical infrastructure required for operation while also contributing to the overall character of the interior.

Bespoke furniture pieces were developed specifically for the space, combining durability with a design approach aligned to the coffee shop's theme.

Decorative elements, including accent lighting and textured wall finishes, were introduced to strengthen the atmosphere and add visual depth. Premium materials and finishes were selected carefully to create a consistent appearance across the different fabricated and decorative elements.

By coordinating joinery, furniture, finishes and lighting as a single fit-out package, Evolution Scenic created an environment that balanced operational functionality with the brand-led character of the space.

Delivery Highlights

• Comprehensive coffee shop interior fit-out.
• Custom joinery fabrication.
• Bespoke display cabinets.
• Custom counters.
• Integrated shelving.
• Bespoke furniture pieces.
• Decorative interior elements.
• Accent lighting.
• Textured wall finishes.
• Premium materials and finishes.
• Space-efficient interior planning.
• Brand-led interior detailing.
• Delivery and installation.

Outcome

Pedjas Kraft Coffee Shop was completed as a cohesive hospitality environment combining functionality, comfort and a distinct visual identity.

The custom joinery provided practical display, storage and service infrastructure, while bespoke furniture, lighting and decorative finishes established the atmosphere of the space.

The project demonstrates how Evolution Scenic's fabrication and fit-out capabilities can be applied to permanent hospitality interiors, where joinery, furniture, finishes and customer experience need to work together as part of a single integrated environment.

Project Ecosystem

Evolution Scenic – Interior fit-out, custom joinery, bespoke furniture, display cabinets, counters, shelving, decorative finishes, material selection, lighting integration, delivery and installation.

Exhibitor lounges need to work as both hospitality spaces and brand environments, giving attendees somewhere comfortable to meet, network and recharge while maintaining a strong connection to the wider event identity. For the Saudi Event Show in Riyadh, Evolution Scenic designed and fabricated the Exhibitors Lounge as a dedicated networking hub for exhibitors and industry professionals.

The space combined a custom coffee bar, standing networking tables, lounge seating, branded feature walls, integrated display screens and a suspended fabric roof installation. Together, these elements created a functional and visually distinctive environment that supported meetings, coffee breaks and informal industry discussions while also reinforcing Evolution’s presence as a leading sponsor.

The Challenge

The lounge needed to accommodate different types of activity within one coherent space.

Exhibitors required areas for informal meetings, networking and short breaks, while the environment also needed to remain visually strong enough to stand out within the wider exhibition.

Because Evolution was also a leading sponsor, the lounge had to communicate brand presence without compromising comfort or functionality. Furniture, signage, screens, hospitality infrastructure and overhead scenic treatment all needed to work together as part of one coordinated environment.

The Solution

Evolution Scenic developed a tailored lounge environment centred around hospitality, networking and visual identity.

A custom coffee bar was fabricated as a focal point for refreshment service and informal interaction. Its layout supported efficient service while also encouraging attendees to gather and engage around the space.

Standing networking tables were produced to create flexible points for short conversations and spontaneous meetings between exhibitors.

Dedicated lounge seating areas introduced a more relaxed option for longer discussions, balancing professional use with comfort.

Branded feature walls were installed throughout the lounge to establish a clean and contemporary visual identity while also supporting visibility and wayfinding within the exhibition environment.

One of the main scenic features was a floating fabric roof installation composed of suspended fabric drops in the exhibition colours. This overhead treatment added depth and movement to the space while helping define the lounge as a distinct environment within the show.

Integrated display screens were positioned around the lounge to present exhibition information and highlight Evolution’s contribution as a sponsor.

Delivery Highlights

• Exhibitors Lounge for the Saudi Event Show.
• Bespoke lounge design and fabrication.
• Custom coffee bar.
• Standing networking tables.
• Tailor-made lounge seating.
• Branded feature walls.
• Contemporary exhibition branding.
• Suspended fabric roof installation.
• Fabric drops in exhibition colours.
• Integrated display screens.
• Sponsor visibility elements.
• Hospitality and networking infrastructure.
• Dedicated meeting and discussion areas.
• Delivery and installation.

Outcome

The completed Saudi Event Show Lounge provided exhibitors with a dedicated environment for networking, meetings and hospitality throughout the event.

The combination of custom furniture, branded scenic elements and the suspended fabric roof created a space that was both practical and visually recognisable. Integrated screens and branded walls reinforced Evolution’s sponsor presence while the coffee bar and lounge areas supported continuous attendee use.

The project demonstrates Evolution Scenic’s ability to create exhibition hospitality environments where furniture, branding, scenic fabrication and visitor functionality need to work together within a compact and highly active space.

Project Ecosystem

Evolution Scenic – Lounge design, scenic fabrication, custom coffee bar, networking tables, lounge seating, branded feature walls, suspended fabric installation, display integration, delivery and installation.

High-profile forums require environments that support complex programmes while presenting a clear and consistent visual identity. For the Qudwa-PISA Global Competence Forum 2022 at Dubai EXPO2020, Evolution Scenic helped transform the venue into a professional event environment designed for keynote presentations, panel discussions, international delegates, VIPs and dignitaries.

Held on 19 February 2022 under the theme “Preparing Students to Live in an Interconnected World,” the forum brought together educators, policy experts and decision-makers to discuss global education standards and the future of learning. Evolution Scenic delivered a coordinated package of staging, bespoke scenic elements, furniture, signage and integrated presentation infrastructure to support the event programme.

The Challenge

The Qudwa-PISA Forum required a polished environment capable of supporting a high-level international programme while reflecting themes of education, innovation and global collaboration.

The venue needed to accommodate keynote presentations, panel discussions and live conversations, alongside the operational requirements of a diverse audience that included international educators, policy specialists, decision-makers, VIPs and dignitaries.

The scenic environment therefore needed to combine strong visual presentation with practical functionality. Staging, branded elements, furniture, screens, signage and audience circulation all had to work together as part of one cohesive event space.

The Solution

Evolution Scenic delivered a tailored scenic package centred around a custom-built main stage incorporating integrated LED screens for keynote presentations, discussions and other programmed content.

Bespoke partitions, backdrops and branded totems were produced throughout the environment, extending the visual identity of the forum beyond the main stage and helping create a consistent appearance across the venue.

Presentation and AV systems were integrated into the event environment to support panels, presentations and live discussions. The technical components were coordinated with the surrounding scenic elements so that screens and presentation infrastructure formed part of the overall venue treatment rather than appearing as isolated systems.

Furniture and seating layouts were also provided for participants, including areas intended for VIPs and dignitaries. The layouts balanced presentation requirements with audience functionality and the formal nature of the forum.

Clear signage and wayfinding elements were installed throughout the venue to support attendee movement and reinforce the wider visual identity of the event.

Delivery Highlights

• Scenic production for the Qudwa-PISA Global Competence Forum 2022.
• Event held at Dubai EXPO2020.
• Custom-built main stage.
• Integrated LED screens.
• Bespoke scenic partitions.
• Branded stage backdrops.
• Custom event totems.
• Integrated presentation and AV infrastructure.
• Furniture and participant seating.
• VIP and dignitary furniture arrangements.
• Event signage.
• Venue wayfinding.
• Coordinated visual identity across the event environment.

Outcome

The completed environment provided a professional setting for the Qudwa-PISA Global Competence Forum, supporting keynote presentations, panel discussions and dialogue between educators, policy experts and decision-makers.

By combining bespoke scenic fabrication with staging, branded environmental elements, furniture, signage and integrated presentation infrastructure, the venue was developed as a cohesive forum environment rather than a collection of individual production components.

The project demonstrates how Evolution Scenic can apply scenic production principles to conference and forum environments, where visual identity, functionality, audience movement and presentation requirements need to operate together within a single coordinated space.

Project Ecosystem

Evolution Scenic – Scenic production, custom stage fabrication, partitions, branded backdrops, totems, furniture layouts, signage, wayfinding, delivery and installation, with coordination of integrated presentation infrastructure within the scenic environment.

Luxury exhibitions demand an exceptional level of precision because architecture, display systems, structure, lighting and scenic finish all contribute to how the collection is experienced. For the Forever Valentino Exhibition at M7 in Doha, Evolution Scenic collaborated with Kennedy London to fabricate and install a complex series of scenic environments celebrating Valentino Garavani’s career and the architectural influence of Rome.

The project combined multi-room exhibition fabrication, large-scale architectural structures, sculptural reproductions, bespoke display systems, illuminated ceiling treatments, custom signage and engineered steelwork. Delivery also required fabrication drawings, structural calculations and the transport of 15 trucks of scenic materials from the UAE to Qatar.

The Challenge

The exhibition required a series of highly detailed spaces capable of presenting Valentino’s collections within an immersive architectural narrative inspired by Rome.

Each room needed to function as part of a continuous visitor journey while also providing a distinct setting for curated pieces. The scenic package ranged from refined display joinery and suspended signage to major architectural features and heavy structural steelwork.

A key technical challenge was the fabrication of a 6-ton Gasometer-inspired steel structure, which required detailed fabrication drawings and structural calculations before manufacture and installation.

The project also involved significant cross-border logistics, with 15 trucks of fabricated scenic materials transported from the UAE to Qatar. This required careful coordination between workshop production, packing, transport and on-site installation.

The Solution

Evolution Scenic delivered a broad fabrication and installation package across the exhibition’s multiple rooms and display environments.

A large Colosseum-inspired structure was fabricated and installed as one of the exhibition’s principal architectural features, providing a dramatic environment for the presentation of Valentino’s collections.

For the Gasometer-inspired installation, Evolution Scenic developed fabrication drawings and structural calculations to support the manufacture of the 6-ton steel structure. The scale and weight of the installation required scenic fabrication to be closely integrated with structural engineering and installation planning.

The exhibition also featured sculptural reproductions of Mitoraj works. These three-dimensional forms were recreated using fibre tissue material and mounted on MDF plinths, providing sculptural focal points within the visitor journey.

Custom wooden display shelves were fabricated with a powder-coated finish to create precise, durable presentation surfaces for curated pieces.

Overhead, a bespoke ceiling installation combined metal framing and polycarbonate sheets with DC 24V multicoloured LED lighting and backlit printed fabric. The resulting treatment created a dramatic sky-like effect and introduced another immersive layer to the exhibition environment.

Multi-coloured acrylic signage and suspended scenic elements were also fabricated, with steel wire ropes used to support selected installations. Across the wider exhibition, numerous bespoke exhibit and display spaces were constructed to meet the detailed requirements of the overall design.

Delivery Highlights

• Scenic fabrication and installation for Forever Valentino at M7, Doha.
• Collaboration with Kennedy London.
• Multi-room exhibition build.
• Large-scale Colosseum-inspired scenic structure.
• 6-ton Gasometer-inspired steel structure.
• Fabrication drawings.
• Structural calculations.
• Engineered steel fabrication.
• 3D Mitoraj statue reproductions.
• Fibre tissue sculptural fabrication.
• MDF display plinths.
• Custom wooden display shelving.
• Powder-coated display finishes.
• Metal and polycarbonate ceiling installation.
• DC 24V multicoloured LED lighting.
• Backlit printed fabric ceiling features.
• Multi-coloured acrylic signage.
• Suspended scenic elements using steel wire ropes.
• Multiple bespoke exhibit and display areas.
• 15 trucks of scenic materials transported from the UAE to Qatar.
• Cross-border delivery and installation.

Outcome

The completed Forever Valentino Exhibition brought together architecture, sculpture, display fabrication, structural engineering and lighting within a highly controlled series of exhibition environments.

Large-scale features such as the Colosseum-inspired installation and 6-ton Gasometer structure established the architectural character of the exhibition, while sculptural reproductions, bespoke shelving, signage and illuminated ceiling treatments provided the detailed layers required for a luxury fashion presentation.

The project demonstrates Evolution Scenic’s ability to deliver complex international exhibition builds where detailed scenic craftsmanship must operate alongside structural engineering, precision display fabrication and major logistics. The movement of 15 trucks of fabricated materials from the UAE to Qatar also illustrates the scale of coordination required to translate a detailed exhibition design into a completed visitor environment across borders.

Project Ecosystem

Evolution Scenic – Scenic fabrication, fabrication drawings, structural calculations, engineered steel structures, architectural scenic elements, sculptural reproductions, bespoke display systems, illuminated ceiling fabrication, signage, logistics, delivery and installation.

Kennedy London – Project collaborator for the Forever Valentino Exhibition.

Luxury opening events require scenic fabrication to complement the character of the venue while introducing distinctive moments of branding, art and guest engagement.

From 20 to 22 January 2023, Atlantis The Royal marked its grand opening on Palm Jumeirah with an exclusive event attended by VIP guests and international celebrities.

Evolution Scenic fabricated and installed a collection of bespoke scenic features across the hotel. The delivery included a large freestanding 818 Tequila bottle sculpture, custom scenic structures, precision metalwork, acrylic and vinyl branding elements and tailored fabric installations.

The Challenge

The scenic package needed to complement the scale and architectural character of Atlantis The Royal without competing with the hotel’s existing design.

Each installation required a refined finish suitable for a luxury environment. This applied equally to sculptural pieces, structural metalwork, branded panels and textile features.

The freestanding 818 Tequila bottle presented a specific fabrication challenge. Its large scale required a lightweight internal form with sufficient reinforcement to remain stable and durable during the event.

Tight production deadlines and late-stage adjustments also required the team to adapt fabrication details while protecting the quality and consistency of the finished installations.

The Solution

Evolution Scenic fabricated a large-scale freestanding sculpture based on an 818 Tequila bottle. The core form was produced from expanded polystyrene and reinforced with fibreglass to combine low weight with greater strength.

Detailed scenic painting recreated the bottle’s visual characteristics and provided a durable finished surface suitable for prominent display.

Additional large-scale scenic structures were produced for locations throughout the hotel. Their proportions, materials and finishes were developed to sit comfortably within the venue’s luxury interiors.

Precision metalwork provided both decorative and functional components across the installation. High-resolution printed panels, acrylic branding features and vinyl graphics introduced visual identity without compromising the overall scenic finish.

Custom drapery and textile installations added softness, texture and depth to selected spaces.

CNC routing and laser-cutting technologies were used where accurate profiles, repeatable components and precise detailing were required. The team adjusted production in response to late changes and completed the scenic package within the available programme.

Delivery Highlights

• Scenic delivery for the Atlantis The Royal grand reveal
• Large freestanding 818 Tequila bottle
• Expanded-polystyrene sculptural core
• Fibreglass reinforcement
• Detailed scenic painting
• Large-scale scenic structures
• Precision metal fabrication
• Decorative and functional metalwork
• High-resolution printed panels
• Acrylic branding elements
• Vinyl graphics
• Custom drapery
• Bespoke textile installations
• CNC-routed components
• Laser-cut detailing
• Response to last-minute adjustments
• Installation across the hotel
• Delivery within a tight programme

Outcome

The completed installations introduced bespoke scenic and branded features throughout Atlantis The Royal while remaining consistent with the hotel’s architectural and interior character.

The freestanding 818 Tequila bottle provided a recognisable sculptural focal point, combining a lightweight fabricated form with fibreglass reinforcement and detailed scenic finishing.

Metalwork, printed panels, acrylic features, vinyl graphics and drapery extended the visual treatment across additional guest areas.

Through coordinated fabrication and responsive production management, Evolution Scenic delivered the scenic package in time for the hotel’s grand-reveal programme.

Project Ecosystem

Evolution Scenic – Large-scale sculpture, expanded-polystyrene fabrication, fibreglass reinforcement, scenic painting, custom structures, precision metalwork, branded panels, vinyl graphics, drapery, CNC production, laser cutting and venue installation.

Why The Fastest Scenic Solution Is Sometimes Sewing

When most people think about scenic fabrication, they imagine timber, steel, paint and power tools. Yet fabric, industrial sewing and drapery can often deliver large visual surfaces, backstage masking and printed scenic environments with less weight, transport space and installation time than rigid construction. These soft goods solve a different set of scenic problems, making them an efficient option for temporary and touring environments.

Fabric Can Replace Structure When The Structure Is Not The Point

Scenic construction should begin with what the finished element needs to do. If a wall must carry equipment, resist impact or integrate technical systems, rigid framing may be essential. But when the requirement is simply a large visual surface, a tensioned fabric wall can provide a clean, continuous finish with less material, weight, labour and installation time. The fastest scenic solution is often the one that avoids building more than the project actually needs.

Weight Changes Everything

Large scenic structures become complicated quickly because their weight affects framing, transport, handling and installation. Fabric offers a lighter alternative: large scenic surfaces can often be folded or rolled into compact packages, reducing transport volume and labour while still creating a substantial visual impact. This is especially valuable in venues with restricted access or short installation periods, where a lightweight frame and tensioned fabric skin can replace multiple rigid modules.

Stage Masking Is A Scenic Discipline In Its Own Right

One of the oldest and most effective uses of fabric in stage environments is masking. Legs, borders, tabs and masking drapes can conceal rigging, cable routes, lighting positions, structural frames, storage areas and backstage activity while controlling sightlines and dividing spaces. Although masking may appear simple, the drape’s width, fullness, height and position require careful planning. Soft goods should therefore be integrated into the scenic layout from the beginning rather than added as decoration at the end.

Printed Backdrops Can Replace Enormous Amounts Of Construction

Large-format printing has made fabric an efficient scenic solution. Printed backdrops can create architecture, landscapes, textures, graphics and branded environments across large surfaces, often replacing extensive rigid construction where physical depth is unnecessary. While printed textiles cannot replicate the depth, shadow or interaction of physical scenery, they can deliver a strong visual result with less material, labour and installation time.

Large Seamless Surfaces Are Difficult To Build Rigidly

Fabric also solves the recurring problem of visible joints. Rigid scenic walls are often built in transportable modules, creating seams that can be difficult to conceal. Large tensioned fabric systems provide cleaner, more continuous surfaces with fewer interruptions, making them especially effective for photography, broadcast and conference environments where seamless backgrounds and graphics are essential.

Soft Materials Make Soft Shapes More Easily

Fabric behaves naturally in ways that rigid materials do not. It can curve, gather, stretch, fold and hang, allowing flowing scenic forms to be created with lighter frameworks and less fabrication. Instead of building complex CNC-cut ribs and flexible substrates, a tensioned or suspended textile can achieve the same geometry more efficiently, opening up design possibilities while allowing the material to do part of the work.

Drapery Can Transform A Venue Very Quickly

Temporary venue transformation is an area where soft goods perform particularly well. Drapery can quickly conceal unsuitable walls, technical infrastructure and unwanted architectural features while reducing the visual scale of large spaces. Fabric walls, suspended drapes and tracked systems are used across theatres, conferences, temporary stages and hospitality installations to create substantial visual change without the weight, labour or material demands of a full rigid build.

Theatre Drapery Has Been Solving Scenic Problems For A Very Long Time

Theatre has understood the value of soft goods for generations. Main curtains, legs, borders, travellers, cycloramas, tabs and masking systems can open, close, conceal, reveal or divide a space with remarkable flexibility. Unlike rigid scenery, fabric can quickly adapt to different scenes, rehearsals and configurations, creating functionality that conventional construction cannot always provide as efficiently.

Conference Environments Benefit From Lightweight Scenic Systems

Conference environments often require clean, architectural scenic treatment around stages, presentation zones and technical infrastructure, often for only a few days. Fabric systems can create broad branded surfaces, conceal backstage areas and integrate with rigid scenic portals or LED elements while keeping the overall structure lightweight. The objective is not to use fabric everywhere, but to use it where it simplifies the build without compromising the result.

Touring Productions Have Even More Reason To Consider Fabric

Touring scenery must withstand repeated transport and installation, making weight, packing volume and assembly time critical considerations. Soft goods can fold into compact cases, adapt to different venues and simplify replacement if damaged, while reducing the amount of rigid scenery required for the tour.

Lightweight Does Not Mean Unengineered

Fabric may be light, but large soft-goods installations still require careful technical development. Tensioned surfaces, suspended drapery and large fabric panels must be supported, rigged and reinforced appropriately to prevent sagging, distortion or excessive loading. Good soft-goods fabrication therefore combines skilled sewing with sound scenic engineering.

Material Performance Still Matters

Scenic textiles must be selected for their intended environment, considering weight, opacity, stretch, texture, appearance and fire performance. Material and certification requirements vary by application and venue, so a fabric that looks right is not necessarily technically suitable.

Printed Fabric Still Requires Quality Control

Printing a large scenic image onto fabric can reduce construction, but it still requires careful production control. Colour, image resolution, panel alignment, finishing dimensions and attachment details must all be accurate, particularly when multiple panels form one continuous image.

Sewing Is Still Fabrication

It is easy to treat sewing as separate from scenic manufacturing because the tools look different, but the underlying process is remarkably similar. Materials are measured, patterns developed, components cut, edges finished and connections reinforced. Large fabric scenic elements may include webbing, attachment points, weighted pockets, track interfaces and tensioning details, all of which require careful fabrication and accurate tolerances. The materials are flexible, but the technical discipline is much the same as working with timber or steel.

The Right Material Is The One That Solves The Problem

Fabric is not always the right solution. Some environments require structural strength, impact resistance, physical depth, integrated technology or detailed sculptural construction. The best approach begins with the project’s requirements, including appearance, function, lifespan, transport, installation time and interaction. Sometimes the answer is steel, timber or a combination of systems; sometimes it is fabric, with the smartest solution coming from the sewing machine.