Hospitality activations need to feel welcoming, informative and unmistakably connected to the brand they represent. For Visit Saudi at the Dubai 7s on 2–3 December 2023, Evolution Scenic delivered the internal fit-out for a dedicated hospitality tent designed to introduce visitors to Saudi Arabia through branded content, information and interactive engagement.

Commissioned by Falcon Golf Management Limited, the environment combined custom-fabricated structures, information counters, interactive zones, vibrant branding and natural wood finishes. The result was a refined and approachable hospitality space that balanced strong visual identity with the warmth and accessibility expected from a tourism-led visitor experience.

The Challenge

The hospitality tent needed to function as both a branded destination and a practical information hub within the wider Dubai 7s environment.

Visitors needed clear places to engage with hostesses, access tourism information and explore interactive content, while the overall space still had to feel premium, welcoming and visually cohesive.

The interior also needed to balance bold Visit Saudi branding with softer natural materials so that the environment felt distinctive without becoming overly graphic or visually heavy.

The Solution

Evolution Scenic delivered a complete internal fit-out tailored to the operational and visual requirements of the hospitality tent.

Custom scenic structures were fabricated throughout the space and finished to a high standard to create a polished visitor environment.

Two dedicated information counters were designed and installed as key functional touchpoints, giving hostesses clear positions from which to engage guests and provide tourism information.

Branded scenic features were integrated alongside natural wood finishes, creating contrast between colourful visual identity and warmer material tones.

Interactive guest engagement zones were also developed within the space, giving visitors additional ways to connect with the Visit Saudi initiative beyond conventional information display.

By coordinating structure, branding, counters, finishes and interactive areas as one interior package, Evolution Scenic created a hospitality environment that felt both functional and carefully considered.

Delivery Highlights

• Visit Saudi hospitality tent at Dubai 7s.

• Event dates: 2–3 December 2023.

• Commissioned by Falcon Golf Management Limited.

• Complete internal fit-out.

• Custom-fabricated scenic structures.

• Premium interior finishes.

• Two bespoke information counters.

• Hostess engagement points.

• Tourism information areas.

• Vibrant Visit Saudi branding.

• Natural wood finishes.

• Decorative scenic elements.

• Interactive visitor zones.

• Guest engagement features.

• Delivery and installation.

Outcome

The completed Visit Saudi Hospitality Tent provided a refined and engaging environment for guests attending the Dubai 7s.

The two information counters created clear points for direct visitor interaction, while the combination of branded scenic features and natural finishes established a visual identity that felt both vibrant and welcoming.

Interactive areas extended the experience beyond static branding and helped create a more participatory environment for visitors exploring the Visit Saudi initiative.

The project demonstrates Evolution Scenic’s ability to deliver hospitality interiors where brand identity, visitor engagement, information delivery and material finish all need to work together within a temporary event environment.

Project Ecosystem

Evolution Scenic – Internal fit-out, scenic fabrication, information counters, branded features, natural finish integration, interactive guest areas, delivery and installation.

Falcon Golf Management Limited – Project commissioning partner.

Exhibition stands need to combine brand visibility with practical functionality, giving visitors a clear and engaging environment while supporting the operational needs of the exhibitor. For the Saudi Event Show 2024 in Riyadh, Evolution Scenic was commissioned by THA to design, fabricate and install a bespoke exhibition stand built around clean architectural lines, integrated branding and functional display elements.

The stand incorporated custom wooden slat walls, TV screens, raised flooring, structural pillars with LED lightboxes, concealed storage, illuminated branding panels and carefully arranged furniture. Together, these elements created a professional and cohesive environment designed to support visitor engagement while maintaining a polished visual identity.

The Challenge

The stand needed to achieve a strong visual presence within the wider exhibition while remaining practical for day-to-day use throughout the show.

Branding, digital content and display features had to be integrated cleanly into the structure rather than applied as separate elements. At the same time, the stand required concealed storage and comfortable furniture without allowing these functional requirements to compromise the overall appearance.

The challenge was therefore to balance visual impact, brand communication, visitor comfort and operational practicality within one compact exhibition environment.

The Solution

Evolution Scenic developed the stand as a coordinated package of scenic fabrication, lighting integration and spatial planning.

Custom wooden slat walls and backdrops were fabricated as primary architectural features, with integrated TV screens and branded panels incorporated directly into the structures.

A raised platform was installed to define the stand footprint and provide a clean, durable floor finish across the environment.

Structural pillars were designed with integrated LED lightboxes to increase brand visibility while also incorporating concealed storage, allowing practical requirements to be absorbed into the scenic architecture.

Additional LED-backlit branding panels were installed throughout the stand to create clear and illuminated brand messaging.

Furniture was sourced through rental and arranged to complement the layout, providing comfortable meeting and engagement areas without disrupting circulation or the visual balance of the stand.

Delivery Highlights

• Bespoke THA exhibition stand for Saudi Event Show 2024.

• Stand design, fabrication and installation.

• Custom wooden slat walls.

• Branded scenic backdrops.

• Integrated TV screens.

• Raised exhibition platform.

• Structural display pillars.

• Integrated LED lightboxes.

• Concealed storage within scenic structures.

• LED-backlit branding panels.

• Illuminated brand messaging.

• Furniture rental coordination.

• Visitor seating and engagement areas.

• Functional stand layout planning.

• High-quality scenic finishes.

• Delivery and installation in Riyadh.

Outcome

The completed THA stand created a clear and professional exhibition presence at the Saudi Event Show 2024.

The wooden slat walls, integrated screens and illuminated branding established a strong visual identity, while concealed storage, furniture and the raised platform supported the practical requirements of the stand throughout the event.

The project demonstrates Evolution Scenic’s ability to deliver compact exhibition environments where branding, digital integration, storage, furniture and scenic fabrication need to work together as part of one coordinated design.

Project Ecosystem

Evolution Scenic – Exhibition stand design, scenic fabrication, wooden slat walls, TV integration, raised platform, structural pillars, LED lightboxes, concealed storage, illuminated branding, furniture coordination, delivery and installation.

Hospitality installations need to enhance the guest experience without compromising the operation of the venue around them. For Ramadan 2022, Evolution Scenic delivered a fixed seasonal installation at SUQ Restaurant within Four Seasons Jumeirah Beach Resort, transforming the dining environment through a combination of traditional architectural references, bespoke scenic fabrication and ambient lighting.

The project included six custom mashrabiya arches, decorative walkway features, a stage constructed above the existing water fountain, fairy lighting and branded scenic elements. Every part of the installation was developed to create a cohesive Ramadan atmosphere while working carefully around the restaurant’s existing architecture and operating hours.

The Challenge

The installation needed to create a strong visual transformation while remaining sensitive to the daily operation of a luxury hospitality environment.

SUQ Restaurant remained active during the installation period, so fabrication and on-site works had to be planned around guest access and operating hours. Unfinished scenic elements could not be left exposed within the customer environment.

The existing layout also introduced spatial constraints, particularly around the water fountain, where the entertainment stage had to be integrated without compromising the surrounding architecture or circulation.

The challenge was therefore to balance decorative impact, operational continuity and efficient use of the available space.

The Solution

Evolution Scenic developed a bespoke Ramadan installation centred around architectural scenic features and warm decorative lighting.

Six mashrabiya arches were designed and fabricated using intricate geometric patterns inspired by traditional regional architecture. Internal upright lighting was incorporated into the structures to add depth and create a warm visual effect throughout the dining environment.

Additional decorative arches were positioned along key walkways, helping guide guests through the restaurant while extending the same visual language across the space.

A custom entertainment stage was constructed above the existing water fountain. This required the scenic structure to work around the existing feature rather than replace or obscure it. Custom lighting and fabric embellishments were incorporated into the stage treatment to maintain consistency with the Ramadan aesthetic.

Fairy lights were installed throughout the dining area to provide an additional layer of ambient illumination, while bespoke branded elements reinforced the identity of the seasonal activation.

Installation sequencing was carefully planned around restaurant operations so that work could progress without disrupting guests or leaving incomplete elements visible during service hours.

Delivery Highlights

• Ramadan installation for Four Seasons Jumeirah Beach Resort.

• Installation at SUQ Restaurant.

• Six bespoke mashrabiya arches.

• Traditional geometric scenic detailing.

• Integrated upright lighting within the arches.

• Decorative walkway arches.

• Guest circulation enhancements.

• Custom entertainment stage.

• Stage constructed above the existing water fountain.

• Bespoke lighting treatment.

• Fabric embellishments.

• Decorative fairy lighting.

• Custom branded elements.

• Live hospitality environment installation.

• Works coordinated around restaurant operating hours.

• Space-efficient scenic integration.

Outcome

The completed installation transformed SUQ Restaurant into a cohesive Ramadan dining environment while preserving the functionality and character of the existing venue.

The mashrabiya arches established the primary visual language, while integrated lighting, walkway treatments and fairy lights created a warmer and more atmospheric guest experience. The stage above the fountain introduced an entertainment focal point without requiring major changes to the existing restaurant layout.

The project demonstrates Evolution Scenic’s ability to deliver seasonal hospitality installations within live venues, where scenic fabrication, architectural integration, installation sequencing and guest experience all need to be considered together.

Project Ecosystem

Evolution Scenic – Scenic design and fabrication, mashrabiya arches, decorative walkway structures, stage construction, lighting integration, fabric embellishments, branded scenic elements, live-site installation and delivery.

Corporate innovation events require environments that can support presentations, exhibitions and brand communication within one cohesive visual framework. For the AD Port Group Innovation event in Abu Dhabi, Evolution Scenic delivered a coordinated package of scenic fabrication and branded installations designed to balance functionality with strong visual presentation.

The scope included custom exhibition booths, a central main stage, a branded welcome wall, illuminated lightboxes, modular branding panels, boat cladding and bleacher covers. Together, these elements created a polished event environment that supported both content delivery and audience engagement.

The Challenge

The event required several different scenic and exhibition functions to operate within one consistent branded environment.

Exhibition booths needed to provide professional presentation spaces, while the main stage had to support key presentations and discussions. Additional branding features were required at arrival points and throughout the venue to maintain a clear event identity.

Existing elements such as the boat and bleacher seating also needed to be visually integrated into the wider event environment, requiring bespoke cladding and cover solutions rather than leaving them visually disconnected from the rest of the space.

The Solution

Evolution Scenic designed and fabricated a series of custom exhibition booths tailored to the event layout and presentation requirements.

A central main stage was constructed with premium scenic finishes to provide a strong focal point for presentations, discussions and programmed content.

At the entrance, a branded welcome wall was fabricated to establish a clear arrival moment and reinforce the identity of the event from the outset.

Illuminated lightbox panels were installed throughout the environment to increase brand visibility and create stronger visual focal points.

Modular branding panels were also supplied, providing a flexible solution for event messaging and content changes across different areas.

Custom boat cladding was produced to visually integrate the vessel into the wider event setting, while bespoke bleacher covers were added to refine the appearance of the seating areas and maintain consistency across the venue.

Delivery Highlights

• Scenic fabrication for the AD Port Group Innovation event.

• Custom exhibition booths.

• Central main stage.

• Premium scenic stage finishes.

• Branded welcome wall.

• Illuminated lightbox displays.

• Modular branding panels.

• Flexible event messaging solutions.

• Custom boat cladding.

• Bespoke bleacher covers.

• Multi-zone branding integration.

• Exhibition and presentation environments.

• Delivery and installation.

Outcome

The completed AD Port Group Innovation environment combined exhibition functionality, presentation spaces and branded scenic elements within one coordinated event setting.

The custom booths provided structured areas for exhibition content, while the main stage supported the core presentation programme. Lightboxes, modular panels and the welcome wall reinforced the event identity throughout the venue, while the boat cladding and bleacher covers helped integrate existing site elements into the overall design.

The project demonstrates Evolution Scenic’s ability to deliver corporate innovation environments where exhibition fabrication, staging, branding and venue integration need to work together as part of a single visual system.

Project Ecosystem

Evolution Scenic – Exhibition booth fabrication, main stage construction, branded welcome wall, lightboxes, modular branding panels, boat cladding, bleacher covers, delivery and installation.

Multi-level exhibition stands need to combine visual impact with structural performance, clear visitor circulation and practical business functionality. For DUCAB at the Middle East Electricity exhibition at Dubai World Trade Centre, Evolution Scenic designed and fabricated a custom-built double-decker stand incorporating a mezzanine-level meeting space above a product showcase and reception environment.

Measuring 12 metres by 10 metres, the stand combined custom shelving, integrated LED lighting, branded focal points, patterned vinyl flooring, furniture and decorative elements. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, ensuring that the finished stand met both operational and safety standards within a limited delivery programme.

The Challenge

The stand needed to accommodate several functions within one compact exhibition footprint.

Private meetings were required at mezzanine level, while the ground floor needed to support product display, reception and visitor engagement. These areas had to remain visually connected while operating independently.

The elevated floor introduced additional structural and compliance requirements, including load testing in line with Dubai Municipality regulations. At the same time, the fabrication and installation had to be completed within a restricted exhibition build programme.

The challenge was therefore to coordinate scenic fabrication, structural performance, branding, furniture and finishes within one multi-level environment.

The Solution

Evolution Scenic designed and built a 12m x 10m double-decker exhibition stand with a dedicated mezzanine floor for private meetings.

The lower level was developed as the main visitor-facing area, incorporating reception functions and product display.

Custom spray-painted shelving was fabricated throughout the stand and fitted with integrated LED strip lighting to enhance product presentation. DUCAB logos were positioned at key focal points to maintain strong brand visibility across the environment.

Circular-patterned vinyl flooring was installed to introduce a more distinctive visual treatment while creating a consistent finish across the ground-level space.

Furniture and decorative elements were supplied to complete the exhibition environment and support both visitor engagement and business use.

To confirm the structural performance of the elevated floor, mezzanine load testing was carried out in accordance with Dubai Municipality regulations.

By coordinating the structural and scenic elements from the outset, Evolution Scenic delivered a stand that combined a strong branded presence with practical meeting and exhibition functionality.

Delivery Highlights

• Custom DUCAB exhibition stand for MEE.

• Installation at Dubai World Trade Centre.

• 12m x 10m stand footprint.

• Double-decker exhibition structure.

• Mezzanine-level private meeting space.

• Ground-floor reception area.

• Product showcase environment.

• Custom spray-painted shelving.

• Integrated LED strip lighting.

• Branded DUCAB focal points.

• Circular-patterned vinyl flooring.

• Furniture and decorative elements.

• Mezzanine load testing.

• Dubai Municipality compliance.

• Multi-level scenic fabrication.

• Fast-track exhibition delivery and installation.

Outcome

The completed DUCAB stand created a strong multi-level presence within the exhibition while supporting both public engagement and private business activity.

The mezzanine provided a dedicated meeting environment above the main exhibition floor, allowing the available footprint to be used more efficiently. Below, custom displays, lighting, branded elements and flooring created a cohesive visitor-facing environment for product presentation and reception.

The project demonstrates Evolution Scenic’s ability to deliver double-decker exhibition stands where scenic fabrication, structural compliance, visitor functionality and brand presentation all need to be resolved together within a restricted exhibition build programme.

Project Ecosystem

Evolution Scenic – Exhibition stand design and fabrication, double-decker structure, mezzanine construction, custom shelving, integrated lighting, flooring, furniture, decorative elements, load-testing coordination, delivery and installation.

Large education forums require environments that support formal presentations, collaborative discussion and clear communication across a substantial audience. For The Principals Symposium in Dubai, Evolution delivered scenic production and event support for a national education gathering attended by more than 1,100 school principals from across the UAE.

Hosted by the Crown Prince Court of Abu Dhabi in March 2017 at the Intercontinental Hotel in Dubai Festival City, the symposium introduced the UAE’s newly developed Moral Education curriculum. Evolution’s scope included a custom main stage, interactive workshop environments, bespoke branding and signage, creating a professional setting for keynote presentations, panel discussions and collaborative sessions.

The Challenge

The symposium needed to accommodate more than 1,100 school principals while supporting several different types of activity within one coordinated event environment.

The main programme required a professional stage suitable for keynote speeches and panel discussions, while additional areas needed to support smaller workshops, collaborative sessions and audience participation.

Because the event introduced a major national education initiative, the visual environment also needed to communicate the Moral Education programme clearly and consistently across the venue.

The Solution

Evolution created a tailored scenic package designed around the operational requirements of the symposium.

A custom main stage was developed to provide a clear focal point for keynote presentations and panel discussions. The stage environment was designed to support the formal nature of the programme while maintaining a professional and visually coherent appearance.

Dedicated workshop zones were also created to support smaller group discussions, collaboration and more detailed engagement with the curriculum.

Bespoke signage and branded scenic elements were produced throughout the event environment to reinforce the symposium identity and the wider messaging of the Moral Education initiative.

By coordinating staging, workshop environments and branding as one integrated package, Evolution helped create a venue that could support both large-format presentations and more focused educational interaction.

Delivery Highlights

• Scenic production for The Principals Symposium.

• Event held at the Intercontinental Hotel, Dubai Festival City.

• Hosted by the Crown Prince Court of Abu Dhabi.

• More than 1,100 school principals in attendance.

• Introduction of the UAE’s Moral Education curriculum.

• Custom main stage.

• Keynote presentation environment.

• Panel discussion setup.

• Interactive workshop zones.

• Collaborative discussion spaces.

• Bespoke event branding.

• Custom signage.

• Coordinated scenic and event environment.

• Delivery and installation.

Outcome

The completed event environment supported both the formal presentation and collaborative objectives of The Principals Symposium.

The custom stage provided a strong setting for keynote speeches and panel discussions, while the workshop zones created more focused spaces for participation and discussion among attendees.

The project demonstrates Evolution Scenic’s ability to deliver education-focused event environments where large audience management, presentation spaces, workshop functionality and branded communication all need to operate together within one cohesive setting.

Project Ecosystem

Evolution Scenic – Scenic production, custom stage fabrication, workshop environments, branded scenic elements, signage, delivery and installation.